La LOOP Story

Luxury, craftsmanship and excellence; these are the key features of the Chopard 2017 Optical Collection in which the design and decorations reproduce the refinement and uniqueness of high end jewellery and the detailing of watches, recalling the traditional craftsmanship of the finest Swiss goldsmiths. The collection showcases unique and increasingly sophisticated styles for women who seek to be creative and outgoing, and for men who pursue luxury in every single way. Marked by an increasingly sophisticated study of materials, the latter are combined with care and refinement, and embellished by hand with special, all-Italian details and processing techniques. The collection draws inspiration from many themes, reinterpreting concepts featured within the Maison’s jewellery and watch collections: Imperiale, High Jewellery, Happy Diamonds.